Company News

China Glaze Expands Magnetic Collection

Six new hues for popular nail treatment.

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By: TOM BRANNA

Editor

Magnetic nail art took the beauty world by storm earlier this year, creating a nail art force that was hard for anyone to resist.Following the phenomenal success of its first-generation Magnetix collection, China Glaze introduced Magnetix II, an expanded second collection of magnetic nail lacquers, according to the company. The range now features gold, rust, magenta, cobalt blue, dark lavender and a “lively” green.

Along with the new shade line up, China Glaze created a second, specially designed magnet featuring three additional unique designs – a swirling circle, vertical lines and an intricate lattice.The separate magnet allows more design options, especially when coupled with the original China Glaze Magnetix Magnet, said the company.

The brand also rolled out the Bohemian Luster Chrome collection for Fall 2012.


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