Christy Turlington Signs on with Avon

Supermodel Christy Turlington is slipping into something a bit more comfortable…a deal with Avon Product Inc. She’s signed on to promote a new scent called Slip Into…, which seeks to capture the transformative power of stepping into a high-heel shoe.

The scent, an oriental floral by IFF, has top notes of blackberry, freesia and violet leaf; a heart of rosewood, violet and butterfly orchid, and a drydown of Cashmeran, sueded orris root and golden ambers. The bottle is inspired by the curve of a women’s calf as she slips into a high heel.

The fragrance will launch in Europe as Slip Into… in January, and roll out to Latin America in March under the name Step Sexy. It’s slated to hit North America as Step Into Sexy in October 2011, with a major push during the holiday selling season. The fragrance will be available globally as a 50-ml. eau de toilette for $22.50 and in North America as an eau de parfum for $28.