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ck one To Become Apparel Line

Warnaco to build line around iconic unisex scent.

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By: TOM BRANNA

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Warnaco Inc., which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein Jeans and Swimwear, will launch a new lifestyle brand of contemporary men’s and women’s apparel under the ck one banner.

The firm is teaming with Calvin Klein and the Calvin Klein Fragrances unit of Coty Prestige in this new endeavor, which will hit retail shelves in January 2011 with a Spring Collection to be sold at Calvin Klein, Calvin Klein Underwear and Calvin Kiein Jeans retail stores, as well as major department and specialty stores around the world.It will be supported by a new global marketing and advertising campaign.

“We feel strongly that adding a compelling lifestyle apparel offering to the iconic ck one brand franchise will extend the platform of the brand and take the ck one brand to the next level,” said Tom Murry, president and chief executive officer, Calvin Klein, Inc.,

The ck one fragrance was the world’s first unisex fragrance and became recognized as the biggest selling fragrance launch of all time. At its height, there were 20 bottles sold every minute of every day, around the world. Today, the brand remains a consistently top ranked fragrance globally, with particular regional strength in Europe and Asia.

“ck one has been a beloved brand globally for well over a decade. Our consumers have always responded strongly to innovation on the brand, from new advertising campaigns to limited editions, and we anticipate that offering them a new line of apparel in the spirit of ck one will be met with an enthusiastic response,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige.

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