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Celebrity chef is now also a celebrity ambassador.
May 29, 2012
By: TOM BRANNA
Editor
Celebrity chef and brunette beauty Giada De Laurentiis is partnering with Clairol Natural Instincts as their new celebrity ambassador.In her first beauty partnership, the Food Network chef, cookbook author and lifestyle expert will show off her healthy looking, radiant hair colour in the brand’s newest campaign supporting the full line of at-home hair colour products beginning in July 2012. In her new role, De Laurentiis will be featured in all elements of the brand’s marketing campaign including TV and print advertising, in-store displays, public relations, as well as on digital properties including Clairol.ca and Facebook.com/Clairol.
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