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The Sweetheart Saloon celebrated the brand's newest launch, Water Lip Stains, and 10th Anniversary limited-edition lip oil in shade Iconic 54.
May 5, 2025
By: Lianna Albrizio
Associate Editor
Spring may have sprung, but Clarins brought valentines vibes to New York City’s SoHo district on May 3 and 4 where a pop-up lip oil bar and makeshift tattoo parlor were stationed for the weekend.
The Sweetheart Saloon celebrated the brand’s newest launch, Water Lip Stains, and 10th Anniversary limited-edition lip oil in shade Iconic 54 and more.
Set in a Texas-meets-Parisian saloon, at 262 Mott Street in Nolita, the beauty bar welcomed over 100 guests for an exclusive preview, including New York City-based influencers like the Nader Sisters, Evange, Luca Mornet, Jennifer Yepez and more. Clarins partnered with Kennedy Eurich and Alencia Lewis for the out-of-home campaign in Soho, and with AI artist Sam Finn for teaser social videos.
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