Clé de Peau Beauté Makes TikTok Debut with Martha Stewart

Clé de Peau Beauté, the global luxury skincare and makeup brand, made its TikTok debut today with an advertising campaign featuring entrepreneur and lifestyle icon Martha Stewart. 

 

The campaign highlights Stewart’s personality and trademark advice, brings the audience into her home environment and spotlights the brand’s newly enhanced Concealer SPF 27 alongside its best-selling products.

 

“The range of concealer shades come in handy for different concealing tasks,” said Stewart. “You can use it to cover everything from a blemish to enlarged pores and bruises. I like to apply it with a very soft brush like the, not just my fingertips. There are lots of good, good, good things to use a concealer for.” 

 

The partnership stemmed from Stewart’s love of Clé de Peau Beauté as she has been a devoted user and brand advocate for many years. 

 

“Clé de Peau is a premium brand with quality and effective products that I really like, use and admire,” said Stewart. “I have always been inquisitive about good skincare, and I’ve been using their products for a very long time. La Crème is one of my very favorite face creams, as is their Enhancing Eye Contour Cream Supreme.”

  

The luxury brand’s launch on the platform is part of a strategy around digital acceleration. Stewart launched her TikTok in October 2021 and said she wished to “corral TikTok to be valuable” to her business and broaden her demographic and audience.”

 

The video campaign was produced and developed by Whalar, a global creator commerce agency.  The five short-form videos expertly weave together Stewart’s personality, Clé de Peau Beauté’s luxury aesthetic and leverage TikTok’s in-app creative effects to deliver a one-of-a-kind experience for the consumer.

 

“Martha Stewart’s authentic passion for Clé de Peau Beauté along with her engaging personality, unique sense of humor and evocative taste, made her the natural choice for our debut TikTok campaign,” says Alessio Rossi, executive vice president of Shiseido, Clé de Peau Beauté US and head of digital transformation for the Americas.

 

The content can be seen on Martha Stewart’s Tik Tok handle beginning Feb. 1 through Feb. 15.