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Pledges $8.7 million to gender equality.
October 14, 2019
By: Charlie Sternberg
Associate Editor
On International Day of the Girl, Clé de Peau Beauté, a skincare and makeup brand of Tokyo-based Shiseido Company Limited, pledged the world's largest contribution of $8.7 million to support UNICEF's Gender Equality Program. Worldwide, 1 in 4 adolescent girls aged 15-19 is not in employment, education or training compared to 1 in 10 boys of the same age. As the first Japanese brand to commit to a multi-year global partnership with UNICEF on girls' empowerment and education, Clé de Peau Beauté will contribute to global efforts to support 6.5 million girls through education, employment and empowerment programs. “Education is one of the best ladders out of poverty,” said UNICEF executive firector Henrietta Fore. “While there has been significant progress in primary school enrollment for girls, too many of them are denied the opportunity to advance to secondary school. Early marriage, poverty, discrimination and gender bias are some of the barriers that girls have to overcome to pursue their education. With the support of partners like Clé de Peau Beauté, we can help address these barriers.” “The addition of UNICEF as a partner complements the brand's efforts to spotlight education and aligns with our corporate vision for social value creation. At Clé de Peau Beauté, we believe that the key to a brighter tomorrow is to unlock the potential of girls. Together, we aim to empower our people in taking a proactive stance with this program to make a tangible, positive difference in the world,” said Yukari Suzuki, chief brand officer of Clé de Peau Beauté. The partnership will support UNICEF's work in Bangladesh, Kyrgyzstan and Niger, among other countries and regions, to promote education in science, technology, engineering and math (STEM) – areas which are traditionally stifled because of stereotypes and gender norms towards girls. Girls will also learn skills such as self-confidence, teamwork and decision-making as well as have access to mentorships so that they can successfully transition to the workforce. Clé de Peau Beauté also pledged a percentage of global sales of its bestselling product, The Serum, to support UNICEF's girls' empowerment programs. The company believes that education is the key to unlocking opportunity, which is why Clé de Peau Beauté and UNICEF are standing with girls globally.
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