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Brand's first ever standalone retail location in the US is open from Feb. 8-17.
February 8, 2019
By: Christine Esposito
Editor-in-Chief
Venerable department store brand Clinique has opened up a pop-up shop in the Soho section of New York City. This temporary outpost is the first standalone Clinique store in the United States. Open to the public from Feb. 8 to Feb. 17 (12pm – 7pm) at 132 Prince Street, the focus on the shop is the new Clinique iD range, which the Estée Lauder brand recently rolled out. The store features the Clinical Reality station, a diagnostic tool that analyzes the skin and helps identify the primary skin concern to be addressed by their custom-blend Clinique iD hydrator. After finding the right combination customers are able to purchase the product ($39) at the pop-up. There is also a customization bar where customers can personalize their Clinique iD bottle. Plus, inside the shops photobooth attendees can select a background from one of the five #FindMyiD trips and can enter to win a trip to one of the 5 destinations (Morocco, Spain, Bali, Iceland, Japan) The brand is also taking the store’s activations nationwide with a mobile pop-up tour, and will hit several cities—Dallas, TX (The Shops at Willow Bend in Plano) Feb. 9-10; Los Angeles (The Grove) Feb. 16-17; and San Francisco (Westfield San Fracnisco Center) Feb. 23-24 and Metreon (Feb. 27-28).
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