Clorox and Gojo Join Responsible Flushing Alliance

Clorox and Gojo have joined the Responsible Flushing Alliance (RFA) as contributing members to support RFA’s consumer education campaign on what not to flush.

July 1 was Flush Smart Day, an observance where RFA members joined to promote the Do Not Flush symbol that hits packaging of all newly produced single-use bathroom and cleaning products available nationwide.

“The Clorox Company is proud to join the Responsible Flushing Alliance in its mission to promote the health and safety of consumers through smart flushing habits,” said Jodi Russell, VP of R&D, cleaning division, at The Clorox Company. “We look forward to collaborating with our fellow members to educate people about more responsible disposal of household cleaning products.”

“Our company was founded 76 years ago on the idea of finding better, safer hygiene solutions,” said Jessica McCoy, chief solutions officer, Gojo Industries. “We’re excited to join with the RFA in support of their #FlushSmart campaign. Gojo is committed to helping promote labeling to empower consumers to make healthier, safer choices that start at home and then extend to the community.”

“The Responsible Flushing Alliance is growing faster than we imagined, after launching late in 2020,” Wyss added. “We’re excited by the growth and are pleased to welcome Clorox and GOJO whose contributions allow us to help educate consumers to look for the ‘Do Not Flush’ symbol and understand the importance of proper flushing habits.”

The RFA invites other companies in the nonwovens industry, wastewater groups, or nonprofits related to water quality, sanitation, or personal care products to consider joining as contributing or supporting members. Representatives of such companies can find more information on the campaign or the RFA’s other supporting and advisory members by visiting www.flushsmartcalifornia.org or www.flushsmart.org.