Clorox Expands Partnership with Realize the Dream Initiative on MLK Day

The idealism of Dr. Martin Luther King, Jr. is resonating with The Clorox Company.

In honor of Martin Luther King Day, the Happi Top 50 Company has expanded its partnership with Realize the Dream, a national service initiative honoring MLK’s message of connecting people through service. The new Clorox initiative, Every Hour Counts, is a multi-year commitment to mobilize thousands of employees globally toward Realize the Dream’s goal of 100 million volunteer hours by 2029, coinciding with Dr. King’s 100th birthday.

The Clorox Company commits 300,000 employee volunteer hours to support thriving communities and advance this goal. The commitment builds on the existing partnership between Realize the Dream and the Clorox brand, launched in 2025, which includes a donation of two million Clorox Disinfecting Wipes to schools and communities across the US as well as the development and deployment of a free K–6 curriculum designed to help teachers and parents foster practical life skills and uplift communities through the feel-good power of clean.

“Martin Luther King Jr. taught us that service is not charity. It is the work of justice and the pathway to the Beloved Community,” said Martin Luther King III and Arndrea Waters King, co-founders of Realize the Dream. “That is how we honor the legacy of Martin Luther King Jr., by rolling up our sleeves and working side by side to build the future our children deserve.”