Clorox Freshens Up Pine-Sol Brand

As part of its biggest product revamp in 25 years, Clorox is expanding its Pine-Sol line with two new scents. The first, Garden Fresh, combies flowery scents and greenery fragrances, while Outdoor Freshhas a crisp, light scent that brings the fresh smell of the outdoors inside, according to the brand.

Additionally, the company says it has improved Pine-Sol’s classic scents of Lavender Clean and Lemon Fresh.

News that the company was tweaking its stable was reported in the Jan. 2011 issue of Happi.

Pine-Sol has also unveiled what it is calling the dilutable cleaner category’s first easy-pour flip-top cap for its all-purpose cleaners and disinfectants. Available in the 28, 48 and 60 ounce sizes, it delivers a more controlled pour in addition to preventing lost and misplaced caps while cleaning.

“We are excited to offer the power of Pine-Sol’s hard working and deodorizing stain, grease and grime fighting abilities in our new nature-inspired scents that let you know your home has been cleaned the right way,” said Charmaine Hussein, marketing manager for Pine-Sol. “And with the new flip-top cap, Pine-Sol is even more functional for tackling the toughest jobs.”