Marketing News

Clorox Green Works Sponsors StemBox


By: Tom Branna

Clorox Green Works Sponsors StemBox

In an effort to empower young girls within science, Clorox Green Works is sponsoring StemBox, a monthly subscription service that provides at-home science experiments and encouragement to girls. The subscription starts with introducing recipients to the natural power of lemons.

The sponsorship from Green Works will help fund launch activities and underwrite the first delivery in March.

StemBox was created by Kina McAllister, a DNA researcher at Fred Hutchinson Research Center in Seattle. McAllister completed a successful Kickstarter campaign for StemBox in August 2015 after seeing the limited science kits available to girls in comparison to their male counterparts.

Each month girls will receive an experiment and content that shows women in related careers. The March box will include an activity showing girls how a lemon can be used as a battery to power a small light bulb and Green Works founding scientist Maria Ochomogo (in the photo above) will be featured.

“The idea to give girls monthly information and an activity that will help nurture their natural potential in the sciences is inspired and Green Works is thrilled to help support StemBox,” said Green Works Associate Director of Marketing Sacha Connor. “We already know that natural ingredients can do powerful things as they are found in our products, created by a team led by a female scientist. We hope the lemon experiment helps to excite the next generation of female inventors, discovers and explorers.”

Keep up with the story. Subscribe to the Happi free daily

Related Breaking News