Clorox is Most Competitive Consumer Goods Company

Companies overall are better meeting consumer expectations in 2008 than in 2007, yet pricing power is difficult to find, says a new report sponsored by business software provider SAP AG. The wRatings Corporation, an independent competitive research firm, revealed the results of its annual Most Competitive Retail & Consumer Goods Study.

Clorox rose from No. 14 in 2007 to No. 1 in 2008 with a W Score of 96.1. A W Score of 100 means the business built the highest consumer and economic advantages when compared with the 540-plus companies in the wRatings national coverage.

Being strong on both the consumer and financial fronts, highly competitive companies are most likely to withstand the economic downturn. For example, Clorox so far has successfully passed on rising commodity costs to consumers because consumers value their stability and usability over rival products, says the study.