Clorox Promotes Safe Drinking Water in Peru

PERU: In Peru, one in seven people (many of them children) do not have access to safe, drinkable water and are susceptible to water-borne illness. To draw attention to the lack of access to safe drinking water, Clorox and AOL have partnered to create a video to allow others to immerse themselves in a community in Peru that has benefitted from a program Clorox developed to address the problem. Further, Clorox and AOL hope to drive donations to support the cause.


While there are many clean water technologies, the reality is that unlike some global issues, there is a simple, cost-effective, scalable and easily adoptable way to kill bacteria and viruses in water:  a few drops of bleach. 


According to a Clorox survey, only one-third of those ages 18-34 know about bleach’s ability to purify water. Through The Safe Water Project in Peru, The Clorox Company is leading an effort to address the chronic problem of unsafe drinking water. 


Since its launch, The Safe Water Project has proved strong results, with more than 60 percent of community households treating their water with bleach and over 350,000 liters of water a day being purified.


“The goal of The Safe Water Project is to use the disinfecting power of bleach to provide more than 100 million liters of safe, drinkable water to more than 25,000 people each year in 21 different communities. The project installs community bleach dispensers that help treat and disinfect water and provides health education,” said Gabriele Amtmann, associate director marketing with The Clorox Company. “By working with HuffPost RYOT, our Clorox brand is using immersive technology to draw attention to an issue that might feel far away to those of us in the United States, but has far-reaching effects.”