Clorox Revamps Wipes Packaging

With Clorox Disinfecting Wipes new Décor canisters, the days of hiding cleaning products under the sink are over. The new line of wipes, just introduced by Clorox, comes in eight designs that combine form, fashion and function to put cleaning within reach.

“When we put the task to the design team, we started by asking why can’t cleaning be easy – and easy on the eye?” said Lisa Partnoy, marketing manager, Clorox Disinfecting Wipes. “The new Décor line reinvents disinfecting, enabling you to say goodbye to messes with style.”

But the new wipes are more than just a pretty face. Clorox also created a new single sheet dispensing system that makes cleaning as simple as flip, pull and wipe.

In celebration of the new line, Clorox is sponsoring the “Redesign Clean” contest, where design enthusiasts can try their hand at inspiring a future round of canister designs. Now through March 15, 2009, consumers can submit their original canister design online at www.redesignclean.com.

The field will be narrowed to 10 finalists, selected by the judging panel, and will be posted on www.redesignclean.com where consumers cast the final vote to determine winners. Consumers who vote for their favorite designs from April 1-15, 2009 will be automatically entered in a drawing to win a $1,000 Macy’s shopping spree.

One grand prize winner and two runners-up will be selected based on voter favorites. Grand prize for the winning design includes: a trip to New York, an opportunity to shadow Macy’s creative team, and a $1,000 shopping spree at Macy’s. The winning design may also inspire future canister designs. Two runners-up will receive a HP TouchSmart computer.

More info: www.redesignclean.com