CLR Relaunches CutiGuard CLR and MultiMoist CLR

CLR relaunched CutiGuard CLR and MultiMoist CLR. Backed by new research, these natural actives address skin longevity and hair vitality, helping consumers look and feel their best — at first glance and beyond, according to CLR.

CutiGuard CLR provides an innovative approach to skin longevity. It makes skin look visibly younger and more attractive. Involving 170 so-called naïve graders of various ages and nationalities, participants assessed standardized images of volunteers before and after a six-week treatment with a cosmetic formulation containing 3% CutiGuard CLR (applied twice daily). Graders had just three seconds to decide which image showed better-looking skin. An overwhelming 76% of participants preferred the skin after treatment — a clear testament to the ingredient’s ability to positively shape how others perceive us.

MultiMoist CLR was designed to bring a new level of protection and performance to natural haircare. It represents a breakthrough solution that meets contemporary consumers’ evolving needs—not merely masking hair concerns, but actively working to restore its natural beauty, according to CLR.

It shows convincing effects in both leave-on and rinse-off formulations. MultiMoist CLR potently protects against the oxidative degradation of hair’s keratins and lipids—even after just one application in shampoo. It improves overall hair condition, shine and suppleness. In addition, MultiMoist CLR strengthens hair and reduces frizz and static flyaway. Finally, it even protects against color fading caused by repeated washing, making MultiMoist CLR a natural all-in-one solution for hair that shines, feels irresistibly soft and is effortlessly manageable.

Visit CLR at stand 2027 during NYSCC Suppliers’ Day.