CMO for Revlon

Let's see how he does without a budget. Revlon announced today that Benjamin Karsch is joining the company as executive vice president, chief marketing officer, Revlon Consumer.

“In our extensive search, we wanted someone who could passionately inspire a deeper engagement with our brands, our consumers and the strategy of value creation of our company,” said Lorenzo Delpani, Revlon’s CEO. “We are excited to have found these leadership qualities in Benjy, who is an important addition toward fully realizing our vision of Love Is On and our mission to offer better beauty solutions to our consumers.”

Karsch is an expert in consumer-facing brands and packaged goods. Most recently he served as Cigna’s chief marketing officer where he was responsible for shifting its US health insurance business from a B2B focus to a consumer-centric approach, re-launching their brand and building digital, mobile, marketing analytics, customer insights, and customer experience capabilities. He has experience across diverse industries, from consumer products to hospitality to healthcare, and diverse geographies, from China to Israel. In prior roles, he led global marketing at Las Vegas Sands, served Fortune 100 packaged goods clients at McKinsey & Company, and held brand management leadership roles in both the US and overseas markets at Procter & Gamble and Johnson & Johnson. His command of data analytics reaches back to the BS in economics that he received from the University of Pennsylvania.

“After watching Revlon’s transformation and the many achievements Lorenzo Delpani and his management team have led during this past year, I am thrilled for the opportunity to join them,” said Karsch. “I am inspired by Lorenzo’s passion and share his vision for driving growth at Revlon.”

A member of Revlon’s global leadership team, Karsch will lead the Revlon Consumer division’s global brand marketing, product development, consumer engagement and public relations.