Coach Fragrance Heading to Interpafrums

Coach, Inc. is packing its bags and will leave Estée Lauder to join Interparfums SA as the companies have entered into an 11-year exclusive worldwide fragrance license agreement. In the new accord, Interparfums will create, produce and distribute new perfumes and fragrance-related products, including new men’s and women’s scents globally to department and specialty stores and duty-free shops, as well as in Coach retail stores, beginning fall 2016.

Estée Lauder signed its fragrance license deal with Coach in 2010.

“We’ve been pleased with the performance of our fragrance business since our launch. As our brand transformation continues to progress, and with Interparfums as our partner, we know we can leverage this category into a much larger global opportunity,” said Victor Luis, CEO of Coach, Inc., “Given Interparfums’ successful track record of cultivating and growing fragrance lines for fashion and luxury goods brands they were the ideal choice to take our business to the next level.”

“Coach is an iconic brand focused on relevance and innovation. We greatly respect what the company has already accomplished in the realm of fragrance, most notably with Signature and Poppy…we look forward to developing new fragrances that capture the spirit of the Coach brand, and to taking the portfolio to a larger audience,” said Philippe Benacin, CEO of Interparfums SA.