Coach’s Poppy to Put Pep in Its Step

Coach’s fragrances are already available at Coach stores, but next month the brand is getting even bigger. With Poppy, the next scent from Coach, the company will begin to sell at department and specialty stores – increasing its retail presence dramatically.

Poppy is a fruity floral developed by in conjunction with IFF, Karen Khoury of Estée Lauder Co.’s fragrance team and Coach Executive Creative Director (and reinvigorator of the brand) Reed Krakoff, according to reports. It features bright cucumber top notes, juicy mandarin and bright baby freesia buds; a heart of petal-ly jasmine, pink water lily, Southern gardenia, red candied rose petals and crème brûlée accord, and a drydown of cedarwood, bleached sandalwood, vanilla and whipped marshmallow.

The fragrance will retail for $60 a 1.7oz bottle and hits stores this July.