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Alliance to bring skin beauty ingredients to personal care market.
July 5, 2011
By: TOM BRANNA
Editor
Coast Southwest, Inc. and Frutarom Incorporated have formed a distributorship alliance to bring Frutarom’s innovative line of skin beauty ingredients to the personal care marketplace in the western, southwestern and mountain regions of the US. “Coast Southwest has a significant commitment to introducing unique and groundbreaking solutions to the markets we serve,” said Joseph C. Cimo, president of Coast Southwest, headquartered in Placentia, CA. “Frutarom is internationally recognized as a company with a long history of science-based innovation. It is exciting that they are now applying that expertise to develop new products with distinctive capabilities for the personal care marketplace. Our partnership brings us together to supply those groundbreaking ingredients to our customers.” Headquartered in Haifa, Israel, Frutarom is a rapidly growing international provider of flavors and fine ingredients with 27 research and development laboratories and twenty production facilities around the world, including manufacturing locations in California and New Jersey. The company has extended its extensive experience in nutraceuticals and herbal extracts to skin beauty and wellness through an innovative line of natural topical solutions for skin aging and UV damage prevention. “Our first focus will be Alguard, a one of a kind, all natural skin active shield from red microalgae,” said Laurent Leduc, vice president of the USA health division of Frutarom USA. “As a core product, Alguard brings to the market green production through cutting edge technology and high environmental awareness, which are backed up by extensive scientific support for ultimate skin protection,” Leduc said. “Later, Coast Southwest will introduce Frutarom’s high quality ecological botanical actives, thereby presenting a comprehensive skin care portfolio.” Coast Southwest supplies personal care specialty chemicals to manufacturers and formulators in 11 states. “Leading edge cosmetic science is vital to our customers as they create contemporary anti-aging and sun-care products with advanced properties,” Cimo said. The combination of Coast Southwest’s market expertise and strong formulation support and Frutarom’s unique personal care line will bring original and innovative solutions to Coast Southwest’s customers.
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