Company News

‘Cocktail’ Hour at ORS

Yogurt-like packaging allows users to blend their own conditioner mix.

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By: Christine Esposito

Editor-in-Chief

ORS (formerly Organic Root Stimulator) has rolled out Shealicious Hair Conditioning Cocktails, designed to address the growing “cocktailing” trend by harnessing the full power of therapeutic oils in a an easy, convenient and affordable do-it-yourself cocktail.

Thanks to “yogurt-like” packaging—think Chobani—offers a new way deliver the 100% natural therapeutic oil and shea butter conditioner allowing consumers to cocktail quickly and easily, according to company. Mixing the ingredients fresh at the time of use makes for a more powerful hair conditioning experience, resulting in more shine, moisture and softness.

“We are so excited to be on the forefront of the do-it-yourself cocktailing movement,” said Shawn K. Tollerson, chief marketing officer for Namaste Laboratories makers of ORS.  “Our new Shealicious brand provides the benefits of cocktailing with an option that is less time-consuming and more cost effective for our consumers.  You can get a powerful, conditioning mix in a cup that's easy to use and is perfectly blended to address common hair problems, like excessive dryness, dull hair and scalp issues; plus it's just fun!”

ORS Shealicious is available at select CVS, Ulta Beauty, Walmart and beauty supply stores nationwide. 

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