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May 30, 2003
By: TOM BRANNA
Editor
Colgate-Palmolive Co., New York, has accused Blue Cross Laboratories, Santa Clarita, CA, of ripping off trademarked brands and packaging of several products. The lawsuit cites Blue Cross built “a substantial component of its business” by imitating Colgate-Palmolive products in terms of bottles, wrappers, ads, labels and other trademarks. This includes Blue Cross’ Smoothsoap vs Colgate’s Softsoap, as well as Palm Soft vs Palmolive dish liquid, Rapid Stick vs Speed Stick deodorant and After vs Afta aftershave.
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