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Optic White teams with Lucy Hale for Twitter chats.
November 4, 2014
By: Christine Esposito
Editor-in-Chief
Colgate Optic White is teaming up with the CMA Awards and singer and actress Lucy Hale to bring fans behind-the-scenes excitement from tomorrow night’s CMA Awards, As part of the partnership, Colgate Optic White will be co-hosting an exclusive live Twitter chat with Lucy Hale, live tweeting from the red carpet of “The 48th Annual CMA Awards” and helping presenters, performers and winners prep in the Optic White backstage room before they take center stage that evening. In addition, Hale and Colgate Optic White will be co-hosting a 30-minute live Twitter today beginning at 8:00 p.m. ET. To participate in the live chat and have the chance to win prize packs filled with Lucy’s favorite things, consumers are asked to follow @OpticWhite and @LucyHale. “This is the first time that Optic White will be right on the red carpet and we couldn’t be more excited to do so with the Country Music Association and Lucy Hale,” said Philip Durocher, VP and general manager at Colgate-Palmolive. “As an actress and Country Music artist, Lucy Hale knows about prepping for red carpet moments and the importance of maintaining a bright, white smile.” Additionally, shoppers can receive a free song download from Lucy Hale when they purchase a Colgate Optic White 2-in-1 Whitening Kit at select Walmart stores beginning Nov. 27, 2014.
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