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Limited edition set with the McBride Sisters Collection features a 2020 red blend and whitening pens with improved brush applicators.
October 9, 2024
By: Christine Esposito
Editor-in-Chief
Colgate Optic White has rolled out a new partnership with the McBride Sisters Collection, an award-winning wine maker. The McBride Sisters Collection x Colgate Optic White Limited Edition Set features a McBride Sisters Collection Red Blend (Central Coast 2020), a compact mirror and two Colgate Optic White Overnight Whitening Pens.
It is designed to help consumers “live life to the brightest” during “red wine season,” according to the brands.
“We’re thrilled to partner with the McBride Sisters Collection because we both understand how important a bright smile is to helping people feel great about themselves and show up with confidence,” said Diana Haussling, SVP and GM, consumer experience and growth, at Colgate-Palmolive North America.
The Colgate Optic White Overnight Whitening Pen features what the brand is calling a “next generation” easy-to-use new brush applicator for precision application. Powered by hydrogen peroxide, the formula provides visibly whiter teeth in just one week when used as directed, according to Colgate.
The McBride Sisters Collection x Colgate Optic White Limited Edition Set is available exclusively at McBrideSisters.com, while supplies last.
Robin McBride and Andréa McBride John are founders of the McBride Sisters Collection. The brand’s award-winning red blend has flavors of cherry, plum and vanilla. It garnered recognition by Wine Spectator as No. 27 of the Top 100 winemakers in the World in 2022.
“As business owners and wine lovers ourselves, we understand how confidence and a matching bright smile are essential to living life to its fullest,” said Andréa McBride John, CEO at McBride Sisters Collection. “That’s why teaming up with Colgate Optic White was a perfect partnership — because we both believe in empowering people to enjoy life. We’re excited to present this limited edition set, which perfectly combines the best of both worlds: a gorgeous red blend and a brilliant smile.”
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