Company News, New Products

Colgate Rolls Out Whitening Pen

New Optic White product contains hydrogen peroxide.

The latest creation from Colgate's Optic White collection is the new Colgate Optic White Overnight Teeth Whitening Pen designed to brighten your smile while you sleep. The advanced whitening technology, which is powered by hydrogen peroxide, removes 15 years of stains in just week, said the company.

The formula goes on wet and dries seconds after applying. To remove, simply brush your teeth when you wake up, according to the Top 50 ranked Colgate.

“We know that our consumers want easy-to-use, hassle free whitening solutions that really work, which is why we created the Colgate Optic White Overnight Whitening Pen,” said Bill van de Graaf, Vice President of Marketing North America. “We’re excited to add this fast-acting treatment to our portfolio of teeth whitening products.”

The Colgate Optic White Overnight Teeth Whitening Pen ($24.99) is available online and at most major retailers nationwide.


 

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