Colgate Sets Sights On Electric Toothbrushes

Colgate-Palmolive, a global oral care leader, and Omron Healthcare, a leader in medical home healthcare and wellness products, forged an agreement to market and develop oral care products, including electric toothbrushes.

Through this partnership, Colgate and Omron will produce new oral care solutions that contribute to improved oral health for consumers around the world. Each partner brings distinctive strengths: Colgate’s global marketing reach, consumer insights and capabilities in research and development, and Omron’s world-class engineering and manufacturing capabilities and unique sensing and control technologies.

The partnership this year will launch a line of electric toothbrushes based on Omron technology that will be marketed by Colgate. This marks an expansion into the electric toothbrush category for Colgate, which is the global leader in manual toothbrushes and also markets battery powered brushes.

“We are extremely pleased to have found a partner like Omron, with their innovative technologies and strong development capabilities,” said Issam Bachaalani , vice president and general manager of Colgate-Palmolive’s Global Toothbrush Division. “At Colgate, we are committed to improving oral health around the world and through this new relationship with Omron, we will be further expanding our ability to meet the oral care needs of more consumers and dental professionals.”

“Collaborating with a company like Colgate-Palmolive provides Omron with the perfect opportunity to extend our products and technologies across geographies, given Colgate’s global presence,” said Kiichiro Miyata , president and CEO of Omron Healthcare Co., Ltd. “We believe our combined efforts will further enhance the health and well-being of consumers in more places than ever before. Together, Colgate and Omron will strive to meet and exceed the needs of consumers around the world.”