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Social media push in connection with Just For Men National Beard & Moustache Championships.
September 8, 2015
By: Christine Esposito
Editor-in-Chief
Just For Men is looking for the “Best Beard Ever.” Led by New York sports legends and rhyming duo Keith Hernandez and Walt “Clyde Frazier,” the contest invites people to upload their best beard and mustache photos for a chance to win prizes. Through Sept. 30, consumers can enter by uploading photos of their beards or mustaches on Beardspotting.com to compete for the title of “Best Beard Ever.” Keith and Clyde will provide “color commentary” and announce the winner on Oct. 15, via Beardspotting.com and the brand’s social channels, which will be using the hashtag #Beardspotting. The winner will receive an all-expense-paid weekend trip for two to New York City in November to join the judging panel at The 2015 Just For Men National Beard & Moustache Championships in Brooklyn. In addition to the grand prize, entrants will have the opportunity to win autographed sports memorabilia daily. “Beards are the ultimate badge of individuality for guys and we’re eager to see the different entries,” said Ralph Marburger, North American category director for Combe Incorporated’s Just For Men brand. “With Keith and Clyde’s help, we look forward to bringing #Beardspotting to the next level and announcing the ‘Best Beard Ever’ in October.”
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