Comedian Atsuko Okatsuka Headlines Secret Deodorant’s Comedy Special

Secret Deodorant has partnered with comedian Atsuko Okatsuka to spark a candid conversation about women’s deodorant habits, highlighting the lengths women will go to cover up pit stains and mask odor. 

 

Okatsuka and Secret brought women together for an exclusive comedy special to laugh about their shared experiences of sweat and odor failures (and embarrassing compensating behaviors) featuring Secret Clinical, the brand’s highest level of protection for sweat and odor.

 

“As a stand-up comedian, the spotlight literally turns up the heat,” said Okatsuka. “Most nights, I’m on stage for an hour under bright lights and my ego loves it, but my body and armpits struggle. That’s why I’m so glad Secret chose me to help educate about sweat and odor protection—not because I smell, but because I used to (before I found Secret Clinical). This stuff works!”

In conducting research exploring the lengths women will go to mask sweat and odor failures, Secret Deodorant found that women wear dark colors to hide sweat stains; use men’s deodorant; and insert panty liners in their armpits to deal with sweat and odor1. The findings always revealed that more than 70% of women change their clothes two or more times a day; women are twice as stressed as men; and two times more likely than men to feel embarrassed and stressed by excessive stress sweating.

 

“Our bodies produce three different kinds of sweat – from stress, heat and activity – with stress sweat smelling the worst,” explained Dr. Maiysha D. Jones, principal scientist at Secret. “Sweat is no joke – but partnering with Atsuko, we can use laughter to connect with women in an authentic way about the shared human experience of sweat and odor.”

 

For the past 60 years, Secret has been designing superior odor and wetness protection to empower women in high stress moments without “sweating” the obstacles that may come their way. Secret Clinical provides 72-hours of clinically proven sweat and odor protection and fights all three types of sweat so no matter what the day brings, women are ready to take it on. Designed with advanced odor fighters, Secret Clinical will keep consumers feeling dry and smelling clean.

 

Secret Clinical retails for $12.95 and is available in Completely Clean, Clean Lavender, Clean Coconut, Free & Sensitive, Shower Fresh, Powder Protection and Stress Response at retailers nationwide.