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Compassion Flower Project Grows in Canada with Evergreen and Mrs. Meyer’s Clean Day Partnership

The brand will sponsor Evergreen Brick Work's Garden Circle Program, which encourages people to connect with their local ecology.

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By: Lianna Albrizio

Associate Editor

Cleaning and personal care brand Mrs. Meyer's Clean Day introduced the Compassion Flower Project in Canada last year to serve as a reminder to practice compassion.
 
This year, the brand has partnered with Evergreen, a national not-for-profit working to create cities that are livable, green and prosperous. The SC Johnson-owned brand will sponsor Evergreen Brick Work's Garden Circle Program, which engages local volunteers in the greater Toronto area with hands-on learning opportunities to connect people with their local ecology.

The Compassion Flower Project is named after the proprietary flower species, the Compassion Flower—a cross between a pansy and viola, that Mrs. Meyer's created alongside a line of cleaners and soaps in the Compassion Flower scent. For every Mrs. Meyer's Clean Day product purchase on Well.ca from May 11-June 11, the brand will give $2 to support Evergreen's Garden Circle Program (up to $10,000). Additionally, in the spirit of spreading kindness, consumers who make a purchase on Well.ca this month, and who meet the qualifying purchase requirements, will receive a free pair of limited-edition Compassion Flower-inspired gardening gloves to encourage Canadians to get involved in growing kindness (while supplies last).

The Mrs. Meyer's Clean Day Compassion Flower line expanded in Canada earlier this year and now includes Hand Soap and new Dish Soap and Multi-Surface Cleaner.

Additional Reading

This past National Garden Day, Mrs. Meyer’s Clean Day worked with actor Tyler James Williams on its new “Lots of Compassion” initiative, calling on people to use the power of the garden to inspire change to tend to vacant spaces with fragrant gardens. Read the article here. 
 

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