Consumers Urged To Get ‘Sun Certified’

With skin cancer as the most common form of cancer in the U.S., consumers must take steps to protect themselves from sun exposure.To help increase awareness of this important issue, Banana Boat sun care is teaming up with The Skin Cancer Foundation to raise funds for skin cancer education initiatives by challenging 101,000 consumers to get “Sun Certified” this year.

Each consumer who takes a short “Sun Certification” quiz on www.facebook.com/BananaBoatBrand will receive a “Sun Certified” badge to display on their own Facebook wall and trigger a $1 donation to support The Skin Cancer Foundation’s sun education initiatives, for a total donation of up to $101,000.

“With skin cancer as the leading type of cancer in the U.S., it’s become increasingly important that families know how to protect themselves from the sun,” said Perry Robins, M.D., president, The Skin Cancer Foundation. “We are proud to partner with Banana Boat in our ongoing efforts to raise awareness for this important issue.”

The Banana Boat “Sun Certification” program is part of a Sun 101 sun education campaign designed to give Americans the basic information they need to enjoy the sun without worry. This sun season, the brand will also share advice from and host live conversations on its Facebook page with sun experts, including: two-time Olympic Gold Medalist and U.S. Women’s Soccer Team captain Christie Rampone, dermatologist Julie K. Karen, M.D., and family lifestyle expert and magazine editor Amy E. Goodman.

“We are on a mission to inspire more people to use more sunscreen more often,” said Beth St. Raymond, director, Energizer Personal Care Sun Care, maker of Banana Boat. “An estimated 62% of American households don’t use sun care products, and by working with partners like The Skin Cancer Foundation, we hope to change that to ultimately reduce the incidence of skin cancer.”