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New gift sets from Too Faced, Tarte, Lorac and Jane Iredale.
October 4, 2011
By: TOM BRANNA
Editor
This holiday season, household and personal care marketers are rolling out a variety of innovative gift ideas for smart shoppers. One rising trend Happi is seeing is cosmetic palettes, which offer variety and value. Here’s a few to look out for in October and November: The Starlet Limited-Edition Makeup Vanity from Tarte ($52), a Sephora exclusive, is a mirrored kit chock full of holiday essentials, according to the company. This makeup vanity features meticulously crafted lustrous mirrored panels with beveled edges, sparkling silver inlays in each pull-out drawer (lined in Tarte’s signature purple) and a large pop-up mirror to catch a final glimpse. Each of the three removable trays contains a selection of high-performance natural Tarte products. The top and middle drawer hold 24 eye shadows in a variety of shimmer and matte textures broken down into six user-friendly shadow quads with shades ranging from Cameo (matte beige) to Stardom (blackened plum). Also tucked inside are deluxe-size samples of Tarte’s bestselling Lights, Camera, Lashes! Clinically Proven Natural Mascara and MultiplEye Natural Lash Enhancing Primer. The bottom drawer boasts deluxe sizes of Tarte’s most coveted products: Amazonian Clay 12-Hour Blush in new shades Glory (shimmering peach) and Starlet (shimmering rose), Park Avenue Princess Mineral Powder Bronzer and Provocateur Amazonian Clay Shimmering Powder in Rose. Thanks to Too Faced, dreams really do come true! It’s In Your Dreams Face Palette Trio ($39) contains three complete looks each offering three eyeshadows, a luminous blush and a matching lip shade. Adjacent, step-by-step face charts allow any beautiful dreamer to transform her look into Natural Beauty, Feminine Flirty or Seductively Smokey, according to the company. Exclusive to Sephora is Lorac’s Bejeweled Day & Night Jewelry Box ($56), a keepsake gift set that contains all the gorgeous red-carpet makeup on your wish list. This dazzling jewelry box features two beautiful, high-shine lipglosses, a radiant bronzing powder, two eyeliners in brown and black and two versatile eyeshadow palettes for both day and night. Lorac carries the finest in color cosmetics created by celebrity makeup artist Carol Shaw. This year for the holidays, Jane Iredale brings back a new edition of one of the brand’s best-selling products, Chocoholicks ($35). These chocolate truffle-flavored lip glosses were originally presented in 2009 in a gift box that resembled a box of truffles. Now, four new flavors (Blood Orange, Espresso, Very Berry and Chili Pepper) are presented in a palette that resembles a chocolate bar. The petroleum-free gloss uses pure-pressed peppermint oil to give lips high-shine and hydration, without stickiness.All-natural flavoring from cocoa and fruit extracts are used for taste and aromatherapeutic benefits. The palette also includes a retractable lip brush. More info: http://tartecosmetics.com, www.toofaced.com, www.loraccosmetics.com, http://janeiredale.com
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