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The most popular brands have a philanthropic element, says Tribe Dynamics.
January 31, 2021
By: TOM BRANNA
Editor
In an increasingly crowded space, it's not enough to be famous and beautiful. Successful celebrity brands have purpose, according to Tribe Dynamics, a research firm that closely tracks the influencer market. The San Francisco-based company points out that the No. 1 player in the space, Fenty Beauty, is closely aligned with diversity issues and Lady Gaga's Haus Laboratories champions self-expression. Here, see the top 10 celebrity beauty brands, ranked by EMV. 1. Fenty Beauty — $555,195,705 2. Kylie Cosmetics — $187,859,638 3. Haus Laboratories — $141,764,661 4. KKW Beauty — $98,558,293 5. Rare Beauty — $60,024,579 6. Kylie Skin — $31,486,411 7. Fenty Skin — $25,819,197 8. Florence by Mills — $16,143,718 9. Honest Beauty — $14,012,195 10. Victoria Beckham Beauty — $12,989,038 Source: Tribe Dynamics, 2020
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