Cosmoprof’s TV Shopping Auditions Are July 13

Cosmoprof North America (CPNA) has announced the return of its sought-after TV Shopping Auditions, to be held Monday, July 13, in connection with its show (July 12-14) at Mandalay Bay Convention Center in Las Vegas. The auditions aim to identify the next hot beauty product and on-air talent spokesperson.

Leading TV Shopping Channels EVINE, HSN and QVC will host an “open see” casting call to review new unique brands, an opportunity unique to the Americas and exclusive to CPNA. The live auditions will be open to pre-screened and pre-registered exhibitors who are invited to prepare and deliver a five-minute presentation onsite; each presentation will be video-recorded. Beauty executives from the three shopping networks will be looking for that unique combination of amazing product concepts, outstanding quality and great on-air delivery of message from personalities who can connect with their viewers. The search is open only to exhibitors and each brand will get only one opportunity to audition. In previous years, many brands were picked up for on-air presentation.

The beauty brands that are chosen from the auditions will qualify to pursue the process of getting their brand on-air. They may be offered the opportunity to work with the teams at HSN, QVC and/or EVINE and will learn about what it takes to work with these home shopping giants and to possibly debut on television.

To qualify for an audition slot, interested exhibitors must submit an application to the organizers. Exhibitors who have not secured meetings may drop off their product for review; marked bins will be located inside the TV Shopping Audition Area and open throughout show hours.

“We are excited to bring back our TV shopping auditions program as it has proven successful for exhibitors who have gone on to make their TV debuts,” said Daniela Ciocan, marketing director at CPNA.

CPNA is expected to draw more than 27,000 attendees from 100-plus countries and will play host to nearly 950 exhibitors.