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Takes top honors in six categories
May 28, 2009
By: TOM BRANNA
Editor
The stars came out for the 37th annual Fifi Awards, but it was Coty that shined brightest, earning six top honors. The event, which recognizes the top scents of the year, was held at the Downtown Armory in New York City last night. Other multiple winners included Estée Lauder with four Fifis and Elizabeth Arden, which captured 3 awards. Here’s the list of all the winners: Fragrance of the Year — Women’s Luxe: Harajuku Lovers Fragrances — Love, Lil’Angel, Music, Baby, “G” — Coty Prestige Fragrance of the Year — Men’s Luxe: I Am King — Sean John — Sean John Fragrances Fragrance of the Year — Women’s Popular Appeal: American Beauty Beloved — BeautyBank Fragrance of the Year — Men’s Popular Appeal: McGraw by Tim McGraw — Coty Inc. Fragrance of the Year Unique Boutique: Tom Ford Private Blend Champaca Absolute — Tom Ford Beauty Fragrance of the Year Women’s Nouveau Niche: Chloé Eau de Parfum — Coty Prestige Fragrance of the Year Men’s Nouveau Niche: Burberry the Beat for Men — P&G Prestige Products Inc. Fragrance of the Year — Private Label/Direct Sell: Victoria’s Secret Sexy Little Things Noir Eau de Parfum — Victoria’s Secret Beauty Hall of Fame: Marc Jacobs Female Celebrity Fragrance of the Year: Paris Hilton Fragrance Hall of Fame: Tie, Davidoff Cool Water — Coty Prestige, and White Diamonds Elizabeth Taylor — Elizabeth Arden Perfume Extraordinaire of the Year: Mane for à Travers Le Miroir Thierry Mugler, Clarins Fragrance Group (Perfumer: Alexis Dadier, Mane Paris). Editorial Excellence in Fragrance Coverage: Women’s Scent Feature: Allure for “Uncommon Scents” Men’s Scent Feature: Elle for “This Year’s Model: What a Boy Wants” “Scent Bite” (short feature): Elle for “Advanced Chemistry” Blog: Bois de Jasmin for “Scents of Cities: Kiev” Technological Breakthrough of the Year: Mane USA for Aquafine Bath and Body Line of the Year: Angel “Les Parfums Corps” by Thierry Mugler, Clarins Fragrance Group Interior Scent Collection of the Year: Nest Fragrances Collection Candles — Candela Group Best Packaging of the Year Women’s Prestige: Tie, Harajuku Lovers Fragrances — Coty Prestige, and Ma Dame — Jean Paul Gaultier, Beauté Prestige International Best Packaging of the Year Men’s Prestige: R1X Rocawear — Elizabeth Arden Best Packaging of the Year Women’s Popular Appeal: Avon Bond Girl 007 — Avon Products Inc. Best Packaging of the Year Men’s Popular Appeal: McGraw by Tim McGraw — Coty Inc. Best Media Campaign of the Year Women’s: Sensuous — The Estée Lauder Cos. Best Media Campaign of the Year Men’s: Dirty English From Juicy Couture — Elizabeth Arden Retailer of the Year: QVC and Tova Borgnine C.F.S.S. Top Scorer of the Year: Carlos Fernandez -Velasco, business manager, Thierry Mugler Parfums, Clarins Fragrance Group, Saks Fifth Avenue, NYC.
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