Coty Expands Partnership With Cruelty Free International

Coty will extend its strategic partnership with Cruelty Free International, a leading global organization working to end animal testing. 

 

Coty  brands Rimmel, Manhattan and Risqué are now approved under the Cruelty Free International Leaping Bunny Programme, joining Coty brand, CoverGirl, which was approved in 2018.

 

“At Coty, we are committed to ending animal testing in the beauty industry,” said Coty Chief Brands Officer, Consumer Beauty Stefano Curti. “We know consumers expect and search for brands which share their values; they want accessible, kind and cruelty-free beauty that works. Rimmel, Manhattan, and Risqué have long stood for a better and more kind beauty for all, and for them to have been awarded Leaping Bunny approval is a landmark achievement. Alongside CoverGirl, Coty is proud to now have four brands approved under the Leaping Bunny Programme.”

 

As one of the largest global beauty brands with a presence in over 80 countries, Rimmel’s approval alongside CoverGirl is a significant step in the democratization of cruelty-free beauty globally. Manhattan, a leading mass brand in Germany established in 1964, has long stood for self-expression and is now on a mission to offer color cosmetics that are kinder to people, animals and the planet. 

For Risqué, a top Brazilian nail polish brand that has been in the market for over 60 years, Leaping Bunny approval is another step delivering on its smart-choice proposition, offering high-quality products at a fair price.

 

Cruelty Free International’s Leaping Bunny Programme is the globally recognizable standard for cruelty free cosmetics, personal care, household and cleaning products with requirements that go above and beyond legal requirements restricting animal testing. Approval must be given to a brand’s entire range – individual products cannot be approved. Coty collaborated with Cruelty Free International to forensically investigate its entire supply chain for Rimmel, Manhattan and Risqué. This rigorous process included an audit on each brand’s suppliers, raw materials and individual ingredients. The Cruelty Free International Leaping Bunny Programme is the only global cruelty free approval that also requires a supplier monitoring system to be implemented by the brands to ensure ongoing compliance.

 

“We began our partnership with Coty in 2018, and I’m delighted to enter the next phase of that with Leaping Bunny approval for Rimmel, Manhattan and Risqué,” said Michelle Thew, Cruelty Free International CEO. “It’s such an important time for Coty and major brands like these to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family.”

Rimmel, Manhattan and Risqué products will feature the Leaping Bunny logo later this year, providing the best assurance for consumers that a company has made a genuine commitment to help end animal testing and adheres to the programme’s strict criteria.

 

In 2018, Coty announced CoverGirl as its first global brand with the Leaping Bunny cruelty-free approval. This announcement makes Risqué and Rimmel the second and third brands, respectively, in Coty’s portfolio to achieve this landmark and reinforces the company’s commitment to ending animal testing across the beauty industry.