Coty Inks Long Term Beauty License Deal with Swarovski

Coty has entered an agreement with Swarovski crystallizing a long-term beauty license with the opportunity to develop, produce and distribute a new vision of fragrances.

The first offering under the licensing agreement is anticipated to launch in 2026.

The collaboration comes as Coty continues to elevate and diversify its portfolio.

“Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas, and Asia,” said Jean Holtzmann, Coty chief brands officer. “This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality.”

Swarovski Crystal Business is represented in over 140 countries worldwide with 2,300 boutiques complemented by selected multi-brand partners. The new partnership enables Swarovski to enhance its brand presence and visibility in the beauty market and diversify its product offerings.

“Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories,” said Michele Molon, Swarovski’s chief commercial officer. “This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty’s extensive industry expertise. Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.”

Read Coty’s future vision on 120th birthday here.