Coty Names EVP in Category Development

Coty appointed Camillo Pane as EVP category development, effective July. He will join the Executive Committee and report to Bart Becht, chairman and interim chief executive Officer. Pane succeeds Renato Semerari, who will remain in his role for the transition period.
 
Pane’s responsibilities will include the development of strategies, innovations and support programs for Coty’s categories and brands across all its businesses of fragrances, color cosmetics, skin care and body care.
 
He was most recently senior vice president, global category officer consumer health at Reckitt Benckiser. In that role, he was responsible for managing one of the largest and fastest growing categories at Reckitt Benckiser. He started with Kraft and was with Reckitt Benckiser for 19 years in local marketing, general management and global category development roles across a very broad variety of categories and brands in Italy, US, Brazil and the UK.
 
“Camillo is one of the most respected leaders in the consumer goods industry and I am very pleased that he will be joining the Coty team,” said Becht. “Coty will continue with its strategy of investment and revenue growth on its power brands while returning to profitable growth behind its efficiency programs. This makes the Category & Brand development mission critical and Camillo’s extensive experience in this area will make Coty more competitive and help the company execute its strategy.”
 
“I am truly honored to be joining Coty, a company I have admired throughout my career in the beauty industry,” said Pane. “I am looking forward to applying my experience and skill set to help Coty continue its relentless focus on cultivating leading brands and driving innovation.”