Coty Partners with Celine Dion to Develop a New Fragrance

Coty Inc., New York, has announced that it has signed an exclusive global licensing agreement with singing sensation Celine Dion to develop and market a fragrance line.

The world’s best-selling recording artist-her most recent album debuted at No. 1 across the globe-Celine Dion has fans that span the world from her native Canada to Asia, to the U.S., to Europe, to Latin America. Her new product line will capture the talent, style, femininity and confidence of which she has become a symbol, according to executives.

“I wanted to partner with a beauty company that would develop a product in line with my values,” said Ms. Dion. “Like creating music, it is important that beauty products appeal both to one’s senses and emotions.”

“Celine Dion is truly a symbol of the modern woman. She has an innate ability to manage a successful career and family with style and grace,” said Eric Thoreux, president, Coty Beauty Americas. “She represents women’s aspirations for a balanced, but exciting lifestyle.”

Financial terms of the agreement were not disclosed.