Coty Renews Long-Term License Partnership with Adidas

Coty Inc. has renewed its long-term license agreement with Adidas.

 

“In recent months, we have successfully elevated the body care equity of adidas, moving into products that are focused on enhancing sports and skin care credibility,” said Sue Nabi, Coty’s CEO. “With the launch of the adidas Active Skin and Mind range, we are positioning adidas as a leading premium body care line with superior ingredients and sustainable packaging. Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines as we drive growth in new and existing markets in the future.”

 

The partnership of Adidas and Coty has been focused on the intersection of personal care, wellness, sports and sports lifestyle, with pioneering research and innovation into areas such as the impact of fragrance on sports performance. The ambition to remain at the leading edge of personal care continues with the new Active Skin & Mind Range and its use of superior active ingredients, such as Hyaluronic Acid complex, and more sustainable sulphate-free formulas to enhance performance.

 

Coty and adidas’ shared commitment to sustainability remains a central feature of their extended agreement, evidenced in the development of the Active Skin & Mind Range.

 

Building on the successful launch of the Active Skin & Mind Range in Europe, Coty is driving growth of the brand in China. Active Skin & Mind has forged a partnership with Su Yiming, the Chinese gold medallist in snowboarding, as an ambassador for the brand. Su Yiming understands the demands on the skin of an active lifestyle in the extreme cold, making him an ideal choice for the brand as it looks to capture the attention of Chinese consumers through a digital strategy led by livestreaming on Douyin.