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Coty To Launch Miu Miu Fragrance

Actress Stacy Martin will front Fall 2015 campaign.

Miu Miu is known for its whimsical, vintage-inspired fresh styles. The Prada brand is now branching out into the fragrance world with Coty for a new fragrance in September 2015.French-English actor Stacy Martin will be its face.

Miuccia Prada, the visionary designer of Miu Miu, is renowned for her aversion to convention, a tradition of upsetting expectation, and an uncommon intelligence. Martin’s artistic rigor and iconoclastic spirit align perfectly with the woman Prada envisions for the brand. Martin was involved in the Miu Miu 2014 fall/winter campaign, in which she played the starring role: young, sophisticated and graceful with a thinly-veiled dark presence lurking just below the surface.

Paired again with Meisel, Martin will be featured in a global print campaign for the new fragrance. The new Miu Miu fragrance will be in stores in September 2015.

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