Covergirl Introduces New TruBlend Skin Enhancer Primers & Luminizers

Covergirl has launched new skin enhancing primers and luminizers under the TruBlend arsenal.

The six new skincare-infused products are developed to treat and prep skin with instant results that enhance complexion. Designed to be mixed and matched, Covergirl’s TruBlend Skin Enhancers can be worn alone, under makeup or layered together for added benefits.

“In recent years, Covergirl has really focused on incorporating skincare ingredients into our color cosmetics to satisfy growing consumer interest in multitasking products,” said Mary Santangelo, senior vice president, Covergirl global marketing, at Coty. “This new product range truly delivers on its skinification promise; from blurring and smoothing to plumping and glowing, there are endless ways you can mix and match this collection to create your perfect beauty routine. No matter your skin type, texture, or tone, there’s a Skin Enhancer that offers exactly what you’re looking for!”

TruBlend Skin Enhancer Primers

Each TruBlend Skin Enhancer Primer is lightweight, breathable and formulated without parabens, sulfates, phthalates, mineral oil or talc.

It is available in the following four textures with individual benefits to prep skin for easy makeup application and longevity:

Plush Plump to instantly plump skin with dewy finish with biopeptides for 48-hour hydration;

Velvet Blur to help minimize the appearance of pores for a smoother complexion and better makeup application, while improving skin’s texture over time, with niacinamide;

Cashmere Calm to sooth skin instantly and over time while neutralizing redness for an even, perfected base with centella and vitamin E; and

Sticky Grip, a cooling gel texture that smooths and grips makeup to help it last all day, with vitamin C and hyaluronic acid to tighten and hydrate skin over time.

TruBlend Skin Enhancer Luminizers

TruBlend Skin Enhancer Luminizers are formulated with 15% glycerin and 2% squalane for all-day hydration that will instantly boost and brighten the appearance of tired-looking skin. Clinically proven to support skin’s natural moisture barrier over time, the water-based, weightless gel formula provides an instant burst of moisture while pearls enhance and smooth complexion.

The TruBlend Skin Enhancer Luminizers are available in Gelly Opal Glow, a champagne hue for a luminous glow, and Gelly Bronze Glow, a warm bronze.

Both Luminizer shades feature vegan formulas and sheer flexible coverage and can be worn alone, under or mixed with foundation or layered with other TruBlend Skin Enhancers.