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CPNA ICMAD Conference To Discuss Key Strategies

On starting, maintaining and leaving a successful business.

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By: TOM BRANNA

Editor

The most successful “entrances and exits” require considerable planning, as do most business decisions. What is the best way to set yourself up when starting a business? How can you be successful, and safe, when bringing in outside investors to help to grow that business? What are the steps you can take to ensure your new investors don’t hand you a pink slip? Then again, you may want to get out, and if so, how do you formulate the best exit strategy? All of the options must be considered and planned for including an IPO, a strategic acquisition, a management buyout and the like.

Produced in conjunction with the Independent Cosmetics Manufacturers and Distributors Association (ICMAD), this conference will discuss how start-up businesses should organize themselves and how existing businesses interested in getting funding and/or selling equity can prepare themselves for discussions with investors. Prestigious panel members will examine the tough issues revolving around starting, maintaining and/or leaving a successful business.


Moderated by ICMAD President, Pam Busiek, this session will take place on Monday, Aug. 1 from 11:00 a.m. to 12:30 p.m. The panel will be comprised of several much-sought-after representatives from leading investment groups focused on beauty including M. Hadley Mullin, managing partner at TSG Consumer Partners, Stephen Powell of Catterton Partners, and Jill Scalamandre, chief marketing officer of Chrysallis Group.


M. Hadley “Hadley” Mullin, managing director at TSG Consumer Partners, is responsible for originating new investment opportunities, researching new business opportunities, structuring transactions, and working with partner companies. Prior to joining TSG, Ms. Mullin was with Bain & Company where she worked in a variety of practice areas, including consumer products, retail, and healthcare. Her experience includes business unit strategy, sales and marketing optimization, and new product development. She also worked in Bain’s private equity practice, where she conducted strategic and operational due diligence for private equity clients. During her presentation, Ms. Mullin will address the larger question of “How can beauty companies maximize their chances for a successful exit?”


Stephen Powell is a senior advisor to Catterton Partners and also managing partner of Acceleration Equity Partners, which provides strategic, operating, and financial resources to consumer-driven brands. His beauty sector involvement includes the acquisition, repositioning, and sale of PureBeauty and BeautyFirst to Regis Corp., and investments in several beauty brand and technology companies. Previously, Mr. Powell managed the consumer investment banking groups of RBC Capital Markets and Prudential Securities focused on capital markets and acquisition/sale strategies for middle-market and emerging growth companies in food and beverage, restaurants, personal care, fitness and sports, consumer electronics, home décor, and fashion sectors. Mr. Powell will examine the “anatomy” of maximizing value – merging the growth, operating, and exit strategies into a competitive strategy.


Jill Scalamandre is the CMO at Chrysallis Inc. and is a seasoned global executive in the beauty industry. Her experience spans mass and luxury brands, all personal care categories and multiple distribution channels that include mass, specialty store, department store, home shopping, club and direct. Ms. Scalamandre was on the management team that successfully oversaw the sale of Frederic Fekkai hair care and salons to P&G. Currently, she is responsible for all aspects of marketing, product development, and creative for a portfolio of skincare brands, including StriVectin, a prestige cosmeceutical skin care line, and NIA24, a physician-dispensed skin care line. At Chrysallis, she leads the development and execution of strategic business initiatives to build the brands through product innovation, channel expansion, and international growth, while also providing strategic input for potential future acquisitions. Ms. Scalamandre will discuss “marketing towards the exit.”

The conference tickets are $20 for PBA Members and $30 for non-members. After June 30th, prices will increase by $10.


Cosmoprof North America 2011 will take place July 31 through August 2, 2011 at the Mandalay Bay Convention Center in Las Vegas, NV.


More info: cosmoprofnorthamerica.com

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