CreativeSpa Earns Visionary Packaging Award

CreativeSpa, Vista, CA, was honored in May with the Best Sampling and Promotional Packaging award for its SpaManicure foil packetts.
The packetts feature life-size, die-cut images of lemon and lime slices, each containing a sample size of both SpaManicure Exfoilating crystals and SpaManicure Crystal activator.
Executives said the packettes were the collaborative brainchild of Ana Zuazo, CreativeSpa marketing manager; Kim Misuradze, CreativeSpa director of marketing and sales, and the CND creative services department. The foil packette shape carried the theme of the fresh and revitalizing nature of the citrus-inspired SpaManicure product line.
“Our goal was to create immediate interest with the ‘just like real’ look of the packettes, following the tremendous reception of the similarly-styled Cucumber Heel Therapy packette,” said Ms. Zuazo. “Our goals were completely realized—the packettes are one of (our) most memorable promotions in recent years. Product sales, calls to the CND Hotline and general interest in the line increased in 2003 due to the SpaManicure citrus slice packettes.