‘Creator Space’ Helps BASF Mark 150th Anniversary

GERMANY: BASF, which turns 150 this year, has planned its anniversary program. In addition to celebrations and a historical retrospective, BASF has prepared a global co-creation program with partners on the topics of energy, food and urban living. As part of this program—which is called “Creator Space”—BASF is taking a new approach in accordance with its “We create chemistry” strategy.

“We want to initiate something new with our anniversary and try out new ways of working together over the next year—both within BASF and with people outside the company. We see the Creator Space program as a great opportunity to bring BASF closer to our target groups,” said Dr. Kurt Bock, chairman of BASF’s board of executive directors.

The Creator Space tour will stop for one week each in six cities this year: this month in Mumbai, and then in Shanghai, New York, São Paulo, Barcelona and Ludwigshafen. It provides space for workshops, conferences, idea competitions and cultural events. Each stop concentrates on one challenge that is particularly important for that city or country.

As part of the program, BASF is also planning three high-level science symposia—in Ludwigshafen, Chicago and Shanghai.

Renowned scientists from various disciplines will meet at each event, including Nobel prize winners like physicist and energy politician Steven Chu, chemist Jean-Marie Lehn and Frances Arnold, the pioneer of evolution in a test tube.

Also, a documentary film spanning the entire anniversary year of BASF will be available in April 2016. Before the release in April, clips can be viewed on  www.creator-space.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP.

BASF has scheduled its official anniversary event for April 23 in Ludwigshafen.