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New selection targets those with sensitive teeth.
September 10, 2014
By: Melissa Meisel
Billed as one of its “breakthrough” product launches in a decade, the latest creation at Crest is Sensi-Stop Strips ($19.99-$34.99). The small, flexible, semi-transparent strips provide targeted, immediate and long-lasting tooth sensitivity relief like never before, said the company. “Crest Sensi-Stop Strips are Procter & Gamble’s biggest innovation ever in the tooth sensitivity category,” said Charles Pierce, group president, global oral care & new business creation and innovation, Procter & Gamble. “This new at-home treatment addresses tooth sensitivity and is a simple and highly-effective addition to existing oral care routines. One Strip, 10 minutes and up to one month of protection.” More info: www.CrestSensiStop.com
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