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Crest, Oral-B Taps Garth As Spokesperson

Teams up with actress/mom for tween campaign.

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By: TOM BRANNA

Editor

Crest and Oral-B have teamed up with actress and mom of three, Jennie Garth, and her 9-year-old daughter, Lola, to inspire children and parents alike to brush up on their oral hygiene before heading back-to-school this fall.

According to P&G, Crest and Oral-B are making it easier than ever to maintain healthy oral care habits this school year by introducing products to its kid-focused lines that make the process fun and worry-free for all ages. Crest and Oral-B Pro-Health For Me, the first complete line of oral care products for tweens (kids eight and up), has launched a new electric toothbrush to address oral care issues affecting this specific age group, particularly those with braces. Oral-B Stages, designed for children ranging from four months to seven years of age, has added a Disney favorite, Jake and the Neverland Pirates, to the product line.

More information about Oral-B Stages and Crest and Oral-B Pro-Health For Meis available at oralb.com/stages and crestprohealth.com. Like Crest and Oral-B on Facebook or follow them on Twitter (@Crest, @OralB) to receive updates from the brands and learn more about children’s dental care.


“As a parent, I want to build a strong and healthy foundation for my daughters, which is why I have always tried to instill good habits related to nutrition, fitness and oral care,” says Garth. “Sometimes it’s more difficult to keep routines in place during the summer. The back-to-school season is a great time to build a schedule that works for the whole family and to identify the right tools to ensure we take the best care of ourselves.”

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