Croda Debuts Home Care Technologies

Croda Home Care is presenting its latest technologies formulated to deliver outstanding performance in home care consumer products. Coltide Radiance is the company’s newly launched fabric conditioner additive. Extensive testing has proven that it reduces color loss during the wash process, prevents greying of whites and also reduces both fabric and fiber damage, said the company.This combination of benefits results in clothes looking like they have been washed half as often. The novel product is based on a hydrolysed protein backbone and delivers these results at very low inclusion levels.

Also in the spotlight is ModiSurf Clarity, which takes a new approach to modifying the nature of hard surfaces such as glass and polymerics to repel limescale and reduce their tendency to mist up.As well as being a high performing ingredient, ModiSurf Clarity contains over 60% renewable raw materials and is biodegradable, unlike polymeric alternatives.

More info: www.croda.com/homecare