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Croda Launches FibraShield C

The protective multi-peptide preserves hair longevity.

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By: TOM BRANNA

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FibraShield C (INCI Name: Hydrolyzed Cicer Seed Extract), is Croda Beauty’s latest haircare launch. It offers a powerful solution to fight oxidative stress, preserve hair longevity and provide environmental protection, according to Croda. Developed using a trending food source, chickpeas, FibraShield C offers a natural solution for maintaining hair health throughout life.

“In today’s beauty market, the preventative mindset of skincare is now expanding into hair care,” explained Helene Hine, global insights and innovation manager for hair, Croda.

She said consumers are focused on slow aging and promoting hair longevity, seeking products that maintain healthy hair. FibraShield C is uniquely positioned to meet this demand. Made from chickpea extract, FibraShield C, offers consumers a high-performance, naturally derived solution that aligns with their wellness-focused lifestyles, according to Hine.

FibraShield C is a protective, multi-peptide that ensures hair remains strong and healthy. It provides a 95% reduction in ROS (reactive oxygen species) and reverses 20 days of UV-induced cuticle damage. It also reduces UV-induced cysteine oxidation in the cortex, safeguarding the hair’s internal structure and has the ability to preserve hair strength and integrity (as proven by DSC and cyclic fatigue testing).

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