Croda Launches Hair Damage Guide

The effects of damaged tresses can include frizz, breakage, dullness and hair that is difficult to comb and style. Causes can be categorized as: mechanical, chemical, environmental, thermal or aging.However, while hair damage cannot be entirely avoided, steps can be taken to prevent, and even correct, damage on tresses. 
The first step in trying to address the causes of hair damage is to better understand how it occurs and what is happening to the fibers.

Croda has launched an interactive, electronic Hair Damage Guide that explores the many types of hair damage, explains how each occurs and demonstrates how these types of damage can be duplicated in a laboratory setting, according to the company. In addition, proven solutions for preventing and reversing hair damage are described in terms of science and consumer perception to allow formulators of hair care products to better, and more fully, understand hair damage.

The Hair Damage Guide is fully integrated into Croda’s website, which gives customers unlimited access to product information, formulas designed to assist them with their projects, and easy access to samples of products proven to prevent or correct hair damage.Guide can be accessed from www.croda.com/na/pc/hairdamageguide after login to Croda’s extranet.



To better assist formulators with understanding hair damage, Croda also hosted a live web seminar, “Hair Damage: What You Need to Know,” on Sept. 7, 2011.This presentation further explained many of the topics in the Hair Damage Guide and even included a tutorial on how to access this tool on Croda’s website.The recording of this web seminar is available for customers to watch on demand there.

More info: www.croda.com/na/pc