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Croda Relaunches Solaveil Website

Designed to educate consumers about UV protection.

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By: TOM BRANNA

Editor

In its latest move to educate consumers about the importance of UV protection, Croda has relaunched  www.solaveil.com  with new content and a fresher design. It's all part of Croda's Solaveil Physical Shield campaign, which is designed to educate consumers about the importance of UV protection. The new website has been designed to provide a seamless experience on multiple platforms and is available in five different languages.
 

Messages surrounding sun care and the risks of skin cancer are often unheeded by young consumers, according to Croda. At the same time, changeable weather patterns often catch older consumers off-guard. The revamped site, www.solaveil.com, offers advice about which SPF to use, explains the differences between UVA and UVB rays and also explores how inorganic and organic sunscreen filters work to protect the skin.


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